![]() ![]() That will equate to a mere 4 new viable additions to your lead pool that month but over the course of the year… To keep it manageable, assume there were 100 people on the “cold” list. As an example, if only a 2% click rate came back on those two batches of sent emails those numbers will add up. If a company sends out two batches of emails per month to those who haven’t responded (the cold leads), an email lead nurturing program can deliver impact even with limited response. ![]() Email Marketing Frequently Asked Questions How does marketing automation benefit sales teams?
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